Lowkey - Group chat
Role
As a Campus Marketing Director, you will be a leader on the team responsible for telling schools the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
What you'll work on daily
- Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
- Create product content (e.g. product videos, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
- Create partnerships with campus organizations, greek life organizations.
- Speak and present both internally and externally to promote the story of our product.
- Measure and optimize the user journey as it relates to product feature adoption and usage.
Things we look for
- Well-Networked among greek life.
- A Go-Getter personality with a hustler mentality.
- Excellent verbal communication skills.
- Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test user stage-specific calls-to-action
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates.